The branding for the store was developed by taking the family's ideas reagrding the symbolism, colour and feel they wanted to project. The peas in the pod represent the five sons of the store owners Sarah and Simon. From the outset the family were closely involved in all aspects of the brand development, from the initial logos through to signage, bags and publicity flyers.
Above – One colour, two colour and monochrome variations of the logo.
Above – The original door-to-door flyer!
Above – branding applied to shop awning and valance.
Above – A popular postcard handout for customers and suppliers.
Above – A first birthday flyer!